Fish out of Water

Palmdale Water District’s 5 publicly elected Board members found themselves in the all too common situation of facing a major budget shortage for fiscal 2009/2010, with the unfortunate additional issue of needing an additional 40 million dollars to pay for failing infrastructure. As one of the most respected water conservation experts in California, CEO and General Manager R. Hill knew that the battle of the budget began and ended with the voters. When his team needed sound counsel to communicate the intricate public policy and water issues that affected his Board of Directors, he brought in Z Group PR (a company he had hired on two previous occasions) to provide public affairs and community relations counsel to the Board and state agency staff. Z Group PR’s public awareness insights not only successfully prepared the public officials for the rough waters ahead, but it also calmed the raging waves of public opinion.