The PR Method is a simple system that I developed for entrepreneurs to ensure they are getting the most from their PR and media efforts.
In consulting for over 100 small businesses, I have learned that hiring a PR firm or in-house marketing expert is often not feasible, nor is it the best option for many solo-preneurs. For most small business owners and entrepreneurs, you are the brand, so it makes sense to develop your communications style and employ easy, proven PR tactics that you can incorporate into your everyday activities to help grow awareness. I call this micro-PR – big public relations strategies for the single person or small business.
Basically, The PR Method is a system to address all aspect of your brand in seven segments:
The entrepreneurs I have met have big goals. They are right to want prestige; they are right to feel a sense of accomplishment and to want to be recognized for their gifts. It is human nature and it is natural. But how do you temper a passion for your business with a practice that makes sense and works? How do you bounce between building a product, serving clients, managing employees, creating new business opportunities, managing your finances, and promoting your brand? If you even have a brand.
Well, I have done it for 20 years and I know it is hard. However, with a plan in place, you can meet all of your obligations and still have time to drive awareness and publicity for your or your company. The PR Method is a highly effective strategy because it is simple. I outline tactics and processes that will help you to achieve your publicity, engagement, and media relations goals. If you take the time to learn the available platforms and tools, then commit the required amount of time to complete every step, you will find success in less time, with less stress. Once the process is in place, you simply need to dedicate the minimal amount of time to continue to move each process forward.
Once the process is in place, you simply need to dedicate the minimal amount of time to continue to move each process forward.
Do not be fooled. This is not a set-it-and-forget-it plan. That does not work. Social media marketing and media relations takes time and needs to be well-planned in order to develop a following. The PR Method is about how you integrate social media marketing and media relations into your everyday business management processes. I train entrepreneurs and business owners to integrate publicity by providing very easy to follow processes for every aspect of communication. From writing media pitches to engaging via social media, The PR Method helps you to make daily progress toward your publicity goals. By relying on your calendar and scheduled blocks of reading and writing time, you can meet your communications goals without sacrificing your daily business responsibilities.
Want details? Read through the steps of The PR Method here:
The PR Method: Branding Basics
The PR Method: PR Tactics
The PR Method: Media Relations
The PR Method: Social Success
The PR Method: Blogging Basics
The PR Method: PR Prognosis
The PR Method: PR Formula