I have a not-so-secret formula to help you get started. This has worked for me and for my clients. It seems daunting at first, but if you do not put in a significant amount of time, you will not see any benefits.
The PR Formula: 90/60/30 for 30/60/90
For the first 30 days, you need to spend 90 minutes per day on your preferred social media sites. For the next 30 days (30 to 60 days post launch) spend 60 minutes on your preferred sites. For the following 30 days (60 to 90 days post launch) spend 30 minutes per day on your preferred social media sites. After that, you need to average 30 minutes per day on social marketing and media relations. It is quite a time commitment, but the surest way to garner followers, friends, likes and connections.
Want details? Read through the steps of The PR Method here: