To me, everything you say and everything you do is PR. Yes, that is broad, so let me be more specific. Strategic PR is media, creating stories for news outlets and having conversations with journalists. It is working with bloggers, writers, and other influencers. PR is the way in which you talk to customers, the style or tone of the content on your social media and website, or the messages that you put out for clients and community members. PR is the integration of your visual brand, your messaging, and your communications goals. It is content, it is deliverables, and it is the experiences that you create for your audience. PR is both an art and a science, a plan and an intuition. PR is what you say about yourself and what creates the tone of what others to say about you. PR is the way your team communicates. it is the way your company presents itself to employees, where your team spends time and money in the world philanthropically, the culture that you create.
Need more specifics? Below is an overview of the types of programs and initiatives public relations professionals direct:
:: Accelerating messages to employees, customers, investors, or the general public.
:: Attracting target audiences, such as customers, investors, media or elected officials.
:: Consulting on government affairs for private organizations and public agencies.
:: Coordinating collateral for trade shows, events or sales marketing.
:: Counseling organizational leaders, executives or Board members.
:: Creating newsletters, email marketing, and online content.
:: Defining and managing the creation of social networks, social media, and blogs.
:: Developing planned programs to serve both the organization and the public interest.
:: Directing conferences, fundraising events, trade shows or workshops.
:: Evaluating and measuring current public relations tactics.
:: Facilitating interviews with media influencers and journalists.
:: Furnishing written marketing and PR pieces.
:: Guiding visitor relations or implementing community relations plans.
:: Improving a person or an organization’s public image.
:: Managing media relations, promotion, and publicity.
:: Mentoring and training executives on public speaking and presentations.
:: Organizing publicity events, press conferences, and photo opportunities.
:: Promoting books and other published works.
:: Providing crisis management advice and action plans.
:: Recommending strategies to ensure appropriate audiences are reached.
:: Shaping an organization’s functions of communication.
:: Supervising direct communications such as print and e-newsletters.
:: Targeting audiences including the use of surveys.
:: Training teams in customer relations.
:: Working with human resources on employee relations.
:: Writing speeches for constituent groups and professional organizations.