I fell in love with PR when I interned for an entertainment public relations agency in L.A. and I’ve been madly in love with my profession ever since.
PR is storytelling, it’s relationships building, it’s connecting, explaining and educating. Modern PR is driving content, social media, and B2B marketing. PR is everywhere and my motto remains the same after over 20 years in the field: Everything you say and everything you do is PR.
Public Relations is always evolving but the basics have stayed the same. I have been an employee for several companies and a consultant for over 100 SMBs, always giving strategic public relations counsel, even while the company, products, industries, and services have varied greatly. My areas of expertise are media relations, B2B and B2B2C communications, social media marketing, and brand awareness for tech companies and I will do PR for anyone who is doing something super cool.
:: Accelerating messages to employees, customers, investors, or the general public.
:: Attracting target audiences, such as customers, investors, media or elected officials.
:: Consulting on government affairs for private organizations and public agencies.
:: Coordinating collateral for trade shows, events or sales marketing.
:: Counseling organizational leaders, executives or Board members.
:: Creating newsletters, email marketing, and online content.
:: Defining and managing the creation of social networks, social media, and blogs.
:: Developing planned programs to serve both the organization and the public.
:: Directing conferences, fundraising events, trade shows or workshops.
:: Evaluating and measuring current public relations tactics.
:: Facilitating interviews with media influencers and journalists.
:: Furnishing written marketing and PR pieces.
:: Guiding visitor relations or implementing community relations plans.
:: Improving a person or an organization’s public image.
:: Managing media relations, promotion, and publicity.
:: Mentoring and training executives on public speaking and presentations.
:: Organizing publicity events, press conferences, and photo opportunities.
:: Promoting books and other published works.
:: Providing crisis management advice and action plans.
:: Recommending comprehensive strategies to ensure audiences are engaged.
:: Shaping an organization’s functions of communication.
:: Supervising direct communications such as print and e-newsletters.
:: Targeting audiences including the use of surveys.
:: Training teams in customer relations.
:: Working with human resources on employee relations.
:: Writing speeches for constituent groups and professional organizations.