Why Use Public Relations?
PR is storytelling, it is relationship-building, it is connecting, explaining and educating. Modern PR is driving content, social media, consumer buying, and B2B marketing. PR is everywhere and my motto remains the same after over 20 years in the field: Everything you say and everything you do is PR.
I fell in love with PR when I interned for an entertainment public relations agency in L.A. and I’ve been madly in love with my profession ever since.
Public Relations is always evolving but the basics have stayed the same. I have been an employee for several companies and a consultant for over 100 SMBs, always giving strategic public relations counsel, even while the company, products, industries, and services have varied greatly. My areas of expertise are media relations, B2B and B2B2C communications, social media marketing, and brand awareness for tech companies and I will do PR for anyone who is doing something super cool.
For a list of types of PR strategies click here!
Anyone can use public relations tactics to inspire and influence those around them. Professionals who own their own business, need to rely on sales as part of their income, or need to generate broader awareness of a company or issue can use PR.
I would add non-profit organizations, as I think some clarification on some of the positions, institutions, and organizations would enlighten many; specifically for school districts or any city and county government agency. Many government agencies, as well as their officials, do not have a public relations professional on staff or even on a contract basis and many times people think only high-ranking federal or state officials and agencies need a PR team. In reality, every government official, down to the city council, county officials, and school board members need public relations help. Every government body or public institution makes decisions affecting their employees, the community, and their constituents regarding new policies, events, a crisis, or tax decisions. A public relations professional will use their expertise to strategize then convey the message to the intended target audiences. A great public relations professional will generate enough positive publicity and brand awareness resulting in additional revenue to cover their salary 10 times over. ~ Sherry Long
Here is my A to Z+ list of the top careers, jobs, positions, professions, and businesses that definitely benefit from public relations strategies:
Personal Fitness Trainer
Real Estate Agent
Small Business Owner
Teacher or educator
XML Development Specialist