Let’s boost your personal brand!

Thank you so much for being here with me!

Now, first things first! A pep talk…

You are right to want prestige. You are right to feel a sense of accomplishment and to want to be recognized for your experience, skills, talents, and gifts. It is human nature and it is part of what makes you, YOU! Almost everyone has a desire for recognition and appreciation. You have a desire to be recognized. It is natural. It is good. Please know that promoting yourself or your business means that you are a smart, savvy professional. There is a time and a place to be humble but leading the charge to grow a brand or launching a company is not the time nor place.

To reach your highest potential as a professional or entrepreneur you need to feel self-actualized to be the best you. But how do you temper your passion for creating awareness around your expertise and your business with a practice that makes sense and works? How do you bounce between serving clients, managing employees, creating new business opportunities, managing your finances, and promoting your brand?

Well, I have done it for 20 years and I know it is hard, but with a highly specific plan in place, you can meet all of your obligations and still have time to drive awareness and publicity for you or your company. The PR Method is a highly effective approach that will help you to achieve your publicity, engagement, and media relations goals. If you take the time to learn the platforms and tools, then commit the required amount of time to complete every step, you will find success in less time, with less stress. Once the process is in place, you simply need to dedicate a minimal amount of time to continue to move each process forward. You can do this!

I developed The PR Method as a way to help my business contacts that are working hard to promote their projects, services, and expertise but are not quite ready or need to hire a public relations agency. I call it Authentic Promotion for Entrepreneurs & Solo Practitioners because it is just that. Using agency-style public relations tactics, you can authentically promote yourself as an entrepreneur or solo practitioner. While I have spent many years honing my PR expertise, there are simple steps that almost anyone can take to create more awareness, gain media coverage, and promote their expertise. This is in no way a replacement for strategic communications counsel. You need to hire a professional to grow your organization after a certain point, but as you are starting out or simply working as an army-of-one, you can employ my tips to begin the public relations process. You can get interviews and media coverage using free resources and begin the foundation of an awareness program yourself. Ideally, your business will grow and in time you can hire me for consulting and later move on to retain a full-service public relations agency, which is expensive, but worth it once you have developed your product, service, or brand. Until then, you can start your public relations plan and create credible media coverage and online awareness to grow your small business, without huge agency fees.

I can teach you how!

I have consulted for over 100 companies while working in agency and corporate public relations roles. I have placed thousands of articles and mentions over the past 20 years.

I want to show you how to do that for your business too!

The PR Method is a simple system that I developed for my ZGPR clients that are solopreneurs, entrepreneurs & small business owners. Coupled with my Read.Write.Work. process, The PR Method guarantees that you are getting the most from your public relations efforts while you are launching a small business or working as an army-of-one.

In consulting for over 100 small businesses, I have learned that hiring a PR firm or in-house marketing expert is often not feasible, nor is it the best option for many new or tiny businesses. For most small business owners and entrepreneurs, you are the brand, so it makes sense to develop your communications processes and style. Then, I can show you how to use easy, proven PR tactics that you can incorporate into your everyday business activities to create content that you own that can be shared via your social media and use that to work to be included in online articles from other trusted resources.

But why listen to me?

  • I have 25 years of Marketing Expertise
  • I earned 3 Marketing Degrees, including an MBA
  • I have been featured in hundreds of articles & media stories
  • I have consulted for over 100 companies

I have decades of extensive study of media, public relations, engagement & business marketing.

I have done this for myself, so I know it works!

Plus, it has worked for everyone I have shared this with!

I look for ways that people can better connect their brands. I study who is doing it right and put those actions into usable steps. I want you to grow your business, so you can hire me, we can make oodles of money, and ride off to the sunset.

I want you to know that I am here to help you every step of the way as you start your public relations planning and begin to create credible media coverage and online awareness that grows your small business without huge agency fees! I have consulted for over 100 companies while working in agency and corporate public relations roles. I have placed thousands of articles and mentions over the past 25 years. I want to show you how to do that for your business too!

So…Welcome to The PR Method, your mini pop-up PR agency in a box!


The PR Method: Authentic Promotion for Entrepreneurs

The PR Method is Like Having Your Own Mini Pop-Up Public Relations Agency in a Box!


The PR Method + Consultation includes a 90-minute PR strategy session with Julia Joy where you get a personalized strategy on how to become your own publicist.


Yep! For only $171 you can learn how to get agency-style PR results for your personal brand, side-gig, or start-up.

That’s less than the cost of 1 hour with a PR agency!

Yes! You can start your public relations programming, create credible media coverage & immediately grow online awareness to promote your brand without huge agency fees.


I can teach you how!


Yes! You can start your public relations programming, create credible media coverage & immediately grow online awareness to promote your brand without huge agency fees—even if you are an army of one! Learn how you can get agency-style public relations results for your brand with The PR Method + Consultation. With The PR Method, you get agency-style public relations results for your personal brand.

Get the media mentions you want for your side gig, start-up, brand, or small business. The PR Method + Consultation helps you to finalize your public relations plan so you can create credible media coverage and online awareness for your small business or side-gig, without huge agency fees.

In The PR Method + Consultation we will:

  • Create your PR Goals, Branding & Visuals
  • Plan your Paid, Earned, Shared & Owned Media
  • Strategize your Social Channels and your Social Success Calendar
  • Finalize your Content Calendar
  • Create your Read.Write.Work. Plan
  • Outline your Media List Plan
  • Understand Your PR PRognosis
  • Start your HARO Response strategy

I have consulted for over 100 companies while working in agency and corporate public relations roles. I have placed thousands of articles and mentions over the past 20 years. I want to show you how to do that for your business too!


{YOU CAN LEARN MORE ABOUT MY EXPERIENCE AND EXPERTISE HERE}

I developed The PR Method for my ZGPR consulting clients that are solopreneurs, entrepreneurs, professional service providers, freelancers, consultants & small business owners. Coupled with my Read.Write.Work! process, The PR Method guarantees that you are getting the most from your public relations efforts while you are launching your small business or working as an army-of-one.

Using the PR method you will learn:

  1. How to organize your PR goals
  2. The basics of branding strategies
  3. How to develop your brand
  4. How and when to use social media
  5. How to create a fool-proof social plan
  6. How to address the media landscape
  7. How to follow The PR Method for easy publicity
  8. How to build a program for social media success
  9. How to consistently create compelling content
  10. When to try your hand at media relations

I look for ways that people can better connect their personal brands and professional expertise with their key audiences. I study who is doing it right, figure out what works for the solopreneur, and put those ideas & strategies into an easy-to-follow process. 


I want you to grow your business using digital PR!


I have decades of extensive study of media, public relations, engagement & business marketing. I have done this for myself, so I know it works! It has worked for everyone I have shared this with! The PR Method teaches you how to connect with journalists, bloggers, podcasters & digital content developers who are looking for people to interview.


Why listen to me?


100+ clients

20 years of experience

1000+ media stories placed

3 Marketing Degrees {including an MBA}


In consulting for over 100 small businesses, I learned that hiring a PR firm or in-house marketing expert is often not feasible, nor is it the best option for many new businesses. For most small business owners and entrepreneurs, you are the brand, so it makes sense to develop your communications style. I can show you how to use easy, proven PR tactics that you can incorporate into your everyday activities to help grow media coverage, online content & awareness.


With The PR Method System you will learn


  • How “The Media” really works.
  • A professional social media scheduling formula.
  • The Read.Write.Work. process to streamline your PR efforts.
  • How to use content for your social media that builds your brand.
  • How & when to share your story with the media {the right media, at the right time!}

STILL HAVE QUESTIONS? LET’S CHAT!